Branded products are undoubtedly a fantastic way to promote your brand, but the products themselves can often serve a purpose other than an advertising hoarding. We’ll be taking a quick look at using printed t-shirts and clothing for team uniforms and sports kits.
I think sometimes we can get a bit caught up with how good promotional products are at marketing your brand. Occasionally we can get so caught up in their calculating their impressions and return on investment. Sometimes it’s good to step back and look at the products we’re using.
Team sports are a great way to get kids out of the house and learn about sportsmanship, teach them about competition in a friendly way and keep them healthy. It’s also a great way to adults back into sports too. There will always be local football, cricket, cycling, athletics and many more clubs available.
If you’re decided to get some printed clothing as kits, you want to make sure you get it right the first time.
The top – cotton or polyester
Possibly the most important choice when thinking of sports kits is the material the shirt will be made from. Cotton, polyester or a blend of the two. Cotton tends to be the airier option. It allows the most heat and moisture to evaporate which is key in sports where you’ll be running around for long periods of time.
If you’re looking for something more durable, polyester might be the way forward. A polyester shirt may last longer and cost less. Rougher sports like rugby might take advantage of this option.
For something in the middle or for the best of both worlds, the cotton blend might be the product for you.
The bottom – trousers or shorts
There isn’t really much advice we can give when it comes to whether you want to get shorts or trousers (or neither). It really does rely on the sport you’re participating in. If you’re buying whites for a cricket team, you’re going to want trousers. If you’re kitting out your football side, then shorts are the products you want.
This sentiment also applies to whether you’re looking at getting a printed hat or not.
The print – your logo and colours
So, you’ve picked the sports kits products, the final job is to pick the colours and the print. The colours are the most important part of a team’s identity. Manchester United and City are divided by colours and Juventus’s black and white are as world-famous as Celtic’s green and white hoops.
Make you’re the supplier you use has the right colour to match your team’s colours.
It’s always important to get a visual of how your product looks. Pick a company that offers free visuals and make sure you’re happy with the product, the colour and how the logo looks on the product.
Hopefully by following these basic tips we’ve made the process of buying sports kits slightly more simple.